The Nationwide Hockey League struck marketing gold when it held its first Winter season Classic in 2008. The yearly outside match performed on New Year’s Working day has turn out to be the must-observe occasion of the period, earning praise from both die-hard and casual hockey followers alike.
This yr, the NHL and NBC, the tv broadcaster for the match, are taking an added step to advertise the recreation. The two recently introduced a partnership to combine the game’s broadcast with a social media campaign, in a move that could gain both organizations.
“We are working the social and broadcast integration to check the effectiveness and look at the information,” Michael DiLorenzo, senior director of social media marketing and advertising and method at the NHL. “It ought to increase our Facebook Enthusiast foundation, since men and women must ‘like’ the website page to play. It also will develop a window into the event for these who might not be in front of the television.”
The idea is to get even far more followers tuned in and engaged with the game, according to the social media consulting organization that is managing the marketing campaign.
Numerous “look at and earn” contests will be showcased prominently on each NBC and the NHL’s Facebook and Twitter webpages. Contestants that are followers of both on Facebook or Twitter followers will have a chance to win either a Honda CR-Z vehicle, or journeys for 4 to the two Universal Orlando Studios and the upcoming 2011 NHL All-Star Match.
The two the NHL and NBC aren’t new to these kinds of social media strategies, but this is the very first time they have collaborated on one.
Commencing December 23, NBC will get started getting picture submissions from followers of its Facebook webpage. Numerous of the images will be selected to air for the duration of the sport. jetsadabet will also promote the social media marketing campaign throughout the day major up to the sport, such as during the Rose Bowl university football game.
The NHL has prepared its first marketing Tweet for December 31. For the duration of the recreation, the NHL may possibly request followers to retweet messages and the very first to reply will earn a prize.
This year will be the fourth installment of the Winter Basic. The Washington Capitals will take on the Pittsburgh Penguins at Heinz Discipline, usually the house of the National Football League’s Pittsburgh Steelers. Other Winter Classic areas have incorporated Ralph Wilson Stadium in Orchard Park, New York, Wrigley Field in Chicago and Fenway Park in Boston.